We launched can’t-miss, high-impact online advertising on major websites to maximize impact, exposure, and impressions after the Big Game. Our online advertising includes homepage takeovers, homepage roadblocks and video ads on these websites the week following the Big Game:

• Fox Sports: 2/6
• Yahoo! News: 2/7
• ESPN & ESPN Mobile: 2/8

To get extended coverage of our Super Bowl commercial, we are using pre-roll videos that will play before online content on sites including ESPN.com and Joost.com: 2/6 – 2/13