With 111 million* viewers, this year’s Big Game was the most watched program in TV history! This great match-up was close right down to the final seconds, ensuring fans were in front of the TV to see our two commercials debut in the second half.

• We saw an immediate lift in traffic to the Cars.com website and mobile site.
• Our "Go First" commercial was rated fourth of more than 60 spots in the FoxSports.com poll.
• B2CMarketingInsider.com stated, "With a sprinkle of humor, Cars.com effectively communicated with consumers about the value proposition it offers to consumers and informs them to find out more about vehicle reviews at Cars.com. Great spots, good timing and great web integration."

View the Official Press Release »

* Nielsen Media Research